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Why “Free or Low Cost” Marketing is a Trap
Google “free or low cost marketing” and you’ll find a zillion websites, books and coaches offering to teach you how to market your business without spending much money. And while some of the techniques...
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The BEST Coaching I Ever Got…
Back when I was a young(ish) consultant working for Gemini Consulting I was lucky enough that my personal mentor was a very experienced marketer and business developer. He eventually went on to become...
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On March 25th I was a guest speaker at “Event Camp 2014″ in Abu Dhabi. The focus of the conference was on “hybrid events” – a new breed of conference where many speakers and delegates attend remotely....
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Why Packaging is Vital for Service Businesses Too
When most people look at online businesses they focus on the marketing: how you can be found online and get potential clients to buy from you. An often overlooked, but vital, complement to this though...
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A Super Fast Tip for Coming Up With Ideas for Blogging and Email Marketing
One of the questions I get asked the most often about blogging and email marketing is how to come up with lots of ideas for content. You’ve probably seen my blog posts on 21 Sources of Inspiration,...
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Why Great Proposals Don’t Win You More Clients
Love them or hate them, for many businesses competitive bids are unavoidable. You know the ones. You have to send in a proposal, present your plan to a gathering of the great and good. Answer a bunch...
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3 Simple Mistakes Which Stop People Reading Your Emails
A lot of focus gets put in Email Marketing on subject lines. After all, if no one opens your email, no one is going to take action or buy. But after opening it, if they then don’t read it or they scan...
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The right and wrong way to use controversy in subject lines
A couple of years ago a load of emails dropped in my inbox proclaiming “Social Media Doesn’t Work”. It was one of those big product launches. You know the ones where a bunch of gurus cross-promote each...
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How I Grew My Email Sign Up Rate By 91% With One Simple Technique
I’m going to assume that if you’re reading this, you already know two things: Building an email list is the most powerful, most certain method of getting clients and growing your business online (hey,...
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How to Partner with Procurement to Win More Clients
If you’re selling your services to corporates or even mid-sized companies, chances are you’ll bump into procurement. You may need to submit proposals, take part in formal tender processes, get onto the...
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The REAL Secrets of Networking
There’s lots of great training available about the skills of networking. Crafting a compelling “elevator pitch”, learning how to break in to groups, hold conversations, ask for referrals. All good...
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How To Use Website Analytics To Get More Sales And Grow Your Business
When it comes to websites and online marketing, analytics is probably the last great unexplored frontier. Most people have a fair idea about their website and they know they should be using email...
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Cold Emailing to Generate Leads and Win Clients
Have you ever had one of those awful emails out of the blue, usually from a company offering SEO or website services, where they just pitch at you and don’t seem to have paid the slightest attention to...
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The Debilitating Content Roadblock (and how to beat it)
“You’ve got to have great content”. “It’s brilliant content that brings you visitors and clients”. “You need to produce high quality content regularly”. Yeah, yeah. Yada yada yada. Tell us something...
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Why On Earth Would Someone Want To Meet With You?
Don’t take it personally – but you’ve got to ask yourself that question. I see so many people trying to figure out which marketing approach to use to get a meeting with a potential client: referrals,...
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How NOT to Ask For a Guest Blog Post
As you probably know, I often recommend writing guest blog posts and other forms of partnering as the fastest way of getting in front of your target audience, driving traffic to your website and...
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How To Get Marketing Leverage
When most of us start out in business, we tend to be time rich and money poor. Most of the marketing we do tends to be the stuff that we can do for free. But which naturally takes a lot of our time....
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Are You a Shining Light?
Have you ever noticed how some people just seem to stand out? Tom Peters in the world of consulting for example. Whether you agree with everything he says or not, there’s no doubt he makes a huge...
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The Future of Buying Professional Services
I’m sure like everyone you’ve noticed a change in how our clients buy our services. Clients do a ton more research online before contacting us. And often their opening gambit is to ask about price. We...
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Accountants Caught Lying To Clients In Desperate Quest For Authority
I’ve been looking at accountancy websites recently (on the whole a pretty depressing task, more of which in a later post). As part of the process I found something quite weird, and rather disturbing....
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